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Google Plus was a bit controversial when it first opened.  Most of the complaints centered around whether the world needed another social network and whether Google would be collecting too much data on people’s surfing habits.  These controversies aren’t likely to die off any time soon.  The fact is, people are spending more and more time on social...

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We’ve heard a lot in the last few years about how influential Facebook and Twitter are becoming when it comes to American politics.  Despite what we’ve heard, a recent study by Pew Research suggests that cable television is currently the clear choice for election information that voters trust.  36% of Americans said they leaned on cable news for their...

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Everyone knows blogging is a great source of fresh traffic.  Not everyone actually knows how to generate traffic to a blog, though.  The ideas behind blog traffic generation are relatively simple, but are worth repeating.  If you implement the correct principles for blogging success, you can expect to drive targeted and valuable traffic to your business....

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By in Social Media

I’ve written before about social media myths and I’m going to jump on this topic again now. Social media marketing is a burgeoning field that holds lots of potential for those who want to advertise their products and services to one of the largest audiences online. This is great news.  However, like most ‘booms‘ social media marketing has its...

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By in Social Media

It’s no secret that Facebook has become a game changer for everyone. In 2012 it’s now easier than ever to keep in touch with relatives, rekindle an old friendship or even start a new one at this popular social networking destination. No matter whether you have a small list of trusted connections or you’re always welcome to a new friend request,...

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Leave it to Pew Research to come up with an interesting fact.  Today’s factoid comes from Pew Internet and American Life Project.  If you’re familiar with the Pareto principle, you’ve often heard it surmised that 80% of the output of any one thing comes as the results of the efforts of 20% of the people involved. Pew put the number of ‘power...

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